Do you think size Matters? We do.

The Largest Luxury Towel on the Market

Do you think size Matters? We do.

The Largest Luxury Towel on the Market

Do you think size Matters? We do.

The Largest Luxury Towel on the Market

Explore

The BARE Collection

The BARE Collection

Title
Barely Brave

VIEW

 
16% off

Barely Brave

The Largest Luxury Towel 

$75.00
$89.00
Barely Bare

VIEW

 
16% off

Barely Bare

The Largest Luxury Towel 

$75.00
$89.00
Barely Behaved

VIEW

 
16% off

Barely Behaved

The Largest Luxury Towel 

$75.00
$89.00
Barely Brushed

VIEW

 
16% off

Barely Brushed

The Largest Luxury Towel 

$75.00
$89.00
Barely Brave

VIEW

 
16% off

Barely Brave

The Largest Luxury Towel 

$75.00
$89.00
Barely Bare

VIEW

 
16% off

Barely Bare

The Largest Luxury Towel 

$75.00
$89.00
Barely Behaved

VIEW

 
16% off

Barely Behaved

The Largest Luxury Towel 

$75.00
$89.00
Barely Brushed

VIEW

 
16% off

Barely Brushed

The Largest Luxury Towel 

$75.00
$89.00

A towel measured in metres, not inches.

Title

You've been making do with less for too long.

100 x 200cm of pure cotton. Wrapped around every inch of you.

This is what a towel is supposed to feel like.

That’s why we created The BARE Collection.

Because size matters. Softness matters. You matter.
Title

Another towel. Yes. 
But this one’s different.

Because Standard was never enough.

100cm x 200cm

The average towel is 70 × 140 cm. We decided that wasn’t enough. Ours is 104% bigger, and it shows.

Where Softness meets Confidence 

Densely woven 700 GSM combed cotton for that full-body, hotel-grade feel, plush, weighty, and indulgent.

Luxury that Loves you back

An embossed designer logo.
Completely unnecessary.
Looks incredible.
Exactly how it should be.

view our collection
Title

Another towel. Yes. 
But this one’s different.

Because Standard was never enough.

100cm x 200cm

The average towel is 70 × 140 cm. We decided that wasn’t enough. Ours is 104% bigger, and it shows.

Where Softness meets Confidence 

Densely woven 700 GSM combed cotton for that full-body, hotel-grade feel, plush, weighty, and indulgent.

Luxury that Loves you back

An embossed designer logo.
Completely unnecessary.
Looks incredible.
Exactly how it should be.

view our collection

The Feeling

Title

Don’t let the warmth end.

 

There’s a moment we all chase,
when the world fades under a stream of hot water.
Shoulders soften. Steam rises.
For a few quiet minutes, nothing exists but warmth.

Then reality returns.
The water stops. The chill creeps in.
And the towel you reach for never quite holds the moment.

 

Until now.

 

The BARE Hug was made to stretch that feeling longer.
Full-body warmth. Held-in calm.
An oversized, hotel-grade embrace that wraps you in the post-shower exhale you never want to leave.

It’s more than a towel.
It’s the extension of the shower.
The hug that doesn’t end when the water does.

 

 

The Hug you didn't know you needed.

Time to get hugged

The Feeling

Title

Don’t let the warmth end.

 

There’s a moment we all chase,
when the world fades under a stream of hot water.
Shoulders soften. Steam rises.
For a few quiet minutes, nothing exists but warmth.

Then reality returns.
The water stops. The chill creeps in.
And the towel you reach for never quite holds the moment.

 

Until now.

 

The BARE Hug was made to stretch that feeling longer.
Full-body warmth. Held-in calm.
An oversized, hotel-grade embrace that wraps you in the post-shower exhale you never want to leave.

It’s more than a towel.
It’s the extension of the shower.
The hug that doesn’t end when the water does.

 

 

The Hug you didn't know you needed.

Time to get hugged

Caught in the Act (of Comfort)

Because luxury looks different on everyone, show us yours with #BareHugMoment.
Title

Luxury you're allowed to show off

Soft on skin.
Thoughtful by design.
OEKO-TEX® certified, because luxury should feel good in every sense.

Considered materials, responsible production,
and self-care rolled into one indulgent ritual.

made to feel good

The Bare Truth: Real Reviews From Real Hugs

Proof 'Size Matters

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