our philosophy

Title

Who decided towels 
had to be small?

Honestly, who made that rule?

 

Life has grown in every direction.
Our homes. Our ambitions. Our routines.
Even our “just one more” pour of wine.
Yet somehow, towels stayed tiny.

 

We crave more.
More comfort. More coverage. More calm
More of those rare moments in the day that are actually ours.

 

So we made a towel worthy of the life you’re living now.


Soft. Weighty. Indulgently oversized.
Designed to wrap around you, without negotiation.

 

The BARE Hug isn’t just a towel.
It’s our quiet rebellion against settling for “that’ll do.”

A BIT ABOUT ME - FOUNDER 

The BARE Hug 

Title

If you're anything like me, life is busy. School pick-up, work emails, washing and folding clothes, feeding the dog, explaining to my aging mother why she doesn't need to pay the poor, confused Uber driver in cash...well, that's my daily routine. 

 

And if I'm lucky, 

I squeeze in 2 minutes for some peace in a warm shower. 

 

On this particular day, I was interrupted by the doorbell after about 30 seconds. I jumped out of the shower, grabbed a towel,  wrapped myself up as you do, and made for the door. 

 

It wasn't until after being given my latest package of sea spicule face masks and turning to walk back inside that I realised my problem. Sure, the towel covered all of my top part, but the cooling breeze revealed that it definitely wasn't covering all of my bottom part. 

 

The first thing I did was Google if there were any rules on how big a bath towel could be  (don't laugh, I'm serious). Then I asked ChatGPT (I said stop laughing) and guess what, there's not, so I thought f*&k it.... I'm going to make it myself... and I have. 

 

And it's got all the luxury, but now it's big., REAL big. 

 

Big enough to cover all my parts. 

A BIT ABOUT ME - FOUNDER 

The BARE Hug 

If you're anything like me, life is busy.

 

School pick-up, work emails, feeding the dog, explaining to my mother why she can't pay the Uber driver in cash - that's my daily routine.

 

If I'm lucky, I get 2 minutes of peace in a warm shower.

 

On this particular day, the doorbell interrupted me at 30 seconds. I grabbed a towel, wrapped up and answered the door.

 

It wasn't until I turned to walk back inside that I felt it. The cooling breeze. On my parts.

 

I Googled whether there were rules on how big a bath towel could be. Then I asked ChatGPT. 

 

There aren't.

 

So I thought — f*&k it. I'll make one myself.

 

And I did.

 

It's got all the luxury. And now it's big. REAL big.

Big enough to cover all my parts.

A BIT ABOUT ME - FOUNDER 

The BARE Hug 

Title

If you're anything like me, life is busy. School pick-up, work emails, washing and folding clothes, feeding the dog, explaining to my aging mother why she doesn't need to pay the poor, confused Uber driver in cash...well, that's my daily routine. 

 

And if I'm lucky, 

I squeeze in 2 minutes for some peace in a warm shower. 

 

On this particular day, I was interrupted by the doorbell after about 30 seconds. I jumped out of the shower, grabbed a towel,  wrapped myself up as you do, and made for the door. 

 

It wasn't until after being given my latest package of sea spicule face masks and turning to walk back inside that I realised my problem. Sure, the towel covered all of my top part, but the cooling breeze revealed that it definitely wasn't covering all of my bottom part. 

 

The first thing I did was Google if there were any rules on how big a bath towel could be  (don't laugh, I'm serious). Then I asked ChatGPT (I said stop laughing) and guess what, there's not, so I thought f*&k it.... I'm going to make it myself... and I have. 

 

And it's got all the luxury, but now it's big., REAL big. 

 

Big enough to cover all my parts. 

WHAT WE STAND FOR

The Bare Hug Way

Title

Softness With Substance

Ours aren’t just soft. They’re plush, weighty, and unapologetically oversized, designed to bring calm indulgence into the everyday.

Luxury Without the Pretence

Elegant, effortless, and never trying too hard. The kind of luxury that belongs in your bathroom, not just hotels.

Confidence in the Everyday

There’s power in feeling good in your own skin (and towel). Every thread is made to give you that quiet, elevated confidence.

Drama in the Details

From the generous cut to the embossed tag, every detail was designed to make an impression.

Our Promise to You

Not just another towel.

Title

every bare hug is made from 100% organic, oeko-tex® certified combed cotton, chosen for its purity, softness, and strength.

 

thoughtful design. ethical production.
craftsmanship that lasts - and feels good to live with.

 

because true comfort isn’t just how it feels.


it’s knowing it was made the right way.

(and yes you can feel the difference.)

Our Promise to You

Not just another towel.

Title

every bare hug is made from 100% organic, oeko-tex® certified combed cotton, chosen for its purity, softness, and strength.

 

thoughtful design. ethical production.
craftsmanship that lasts - and feels good to live with.

because true comfort isn’t just how it feels.


it’s knowing it was made the right way.

(and yes you can feel the difference.)

Some things are simply better oversized.

 

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